Credit Unions can gain lots of new members and sell more products, like checking, savings, home loans, car loans, refinancing loans, energy loans, and more. SEO stands for “Search Engine Optimization“, which is the process of making your website more attractive to Google and other top search engines like Yahoo Search and Bing so that you’re closer to the top of their search results.
If you want to naturally grow your membership base, and your Credit Union’s online presence, SEO can help. Many Credit Unions don’t find themselves high up on the search engines, so they buy PPC ads to get in front of the line. The problem is, that it’s expensive advertising to gain the #1 spot or page for your desired keyword search terms. Search terms might be something like, “Credit Union in Boston,” or, “Credit Union Near Me.”
There are a lot of different Digital Marketing Strategies that a Credit Union could use. The best tactic to grow your organization online is to boost your organic traffic (or visitors to your website).
As a Credit Union executive, you may have gotten hundreds of offers for SEO. Email promising, “Get the #1 listing on Google, FAST!” or something similar. But the honest truth is, no one can guarantee a #1 spot on Google for certain keywords. However, when you hire anSEO expert, like Scott Grenier of SEOforCreditUnions.com, you’ll find out the honest potential of your Credit Union website using trusted digital marketing. Scott uses “white hat” tactics that put your site on the good side of Google.
There are some great tactics that SEO specialists use to bring more people through search engines and onto your CU’s website.
Should SEO Be Prioritized in Strategic Planning for Credit Unions?
The answer is most definitely, “Yes.” When it comes to planning for the next coming year, getting more visitors and more members is what every Credit Union wants. SEO can help people who are interested, engage with you, and then ultimately join your Credit Union to use all of your services.
" I take pride in the fact that my Credit Union Services and SEO service use honest tactics to get my clients to the top. I only use white hat Search Engine Optimization for all of my clients. That means you'll have a great relationship with your rankings on Google. I'm constantly keeping tabs on Google's algorithm changes so we can keep your Credit Union ahead of the pack." - Scott Grenier, Success Expert